Elizabeth Abegg

Elizabeth Abegg

Spell and the Gypsy Collective Co-Founder

Spell and the gypsy collective logo

Elizabeth Abegg is one half of the amazing sister-duo that transformed their market stall into the global Boho-chic brand, Spell & The Gypsy Collective.

Megan Fox, Isabel Lucas, Nicole Trunfino, Sienna Miller, Vanessa Hudgens and Miley Cyrus have all helped the world discover the creativity of two Australian sisters enjoying their fashion partnership.

Elizabeth and her sister Isabella joined forces during the early days of the brand when Spell was selling handmade jewellery at the Byron Bay artisan markets. With a background in video editing and a lot of gut instinct, Elizabeth embraced social media and online shopping to connect Spell’s original creations to global demand.

The brand now employs 50 women in Byron Bay and is being stocked in American online retailers Free People, Revolve and Planet Blue.  The proud sisters also recently won the National Telstra Business Awards for 2016.

Recent awards and media:

National Telstra Business Awards for 2016

Vogue – How Spell has conquered celebrity and social media

Daily Mail – Stars spell bound by bohemian brand from Byron Bay

Collective Hub – The magic of Spell

ABC News – How Spell transformed from market stall into global brand

Northern Star – Spell and Gypsy Collective buyers flock online

The Australian – Spell designs go gong busters

Check out the videos to see what the fuss is all about …

Blue Skies featuring Sarah Ellen

Revolver Campaign featuring Shanina Shaik

Spell and the Gypsy Collective: Our Story

How a Byron Bay market stall became an Australian-global fashion brand

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Elizabeth Abegg is one half of the amazing sister-duo that transformed their market stall into the global Boho-chic brand, Spell & The Gypsy Collective. Megan Fox, Isabel Lucas, Nicole Trunfino, Sienna Miller, Vanessa Hudgens and Miley Cyrus have all helped the world discover the creativity of two Australian sisters enjoying their fashion partnership. Elizabeth and […]

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